The Ultimate Small Business Guide to Marketing on TikTok

If you’re a small business owner, you know that marketing is essential to your success. And in today’s digital age, there’s no shortage of platforms and strategies to choose from. But with so many options, it can be difficult to know where to start.

That’s why we’ve put together this ultimate guide to marketing your small business on TikTok. With over 800 million active users worldwide, TikTok is one of the most popular social media platforms today. And it’s not just for Gen Zers–according to a recent study, TikTok is the fastest-growing social media platform among adults in the US.

Step 1: Create Compelling Content

As with any social media platform, the key to success on TikTok is creating compelling content. And that means understanding what kind of content performs well on the platform.

Generally speaking, the most popular TikTok videos are those that are creative, funny, and relatable. But there’s no one-size-fits-all formula–the best way to figure out what works for your business is to experiment and see what resonates with your audience.

Step 2: Use Hashtags and Challenges

Another great way to increase the reach of your TikTok videos is to use hashtags and participate in challenges. Hashtags help users find the content they’re interested in, and they’re a great way to get your videos in front of a larger audience.

And when it comes to challenges, TikTok is full of them. From dance challenges to Lip Sync Battles, there’s no shortage of opportunities to get creative and have some fun with your content.

Step 3: Partner with Influencers

Influencer marketing is a great way to reach a larger audience on TikTok (or any other social media platform, for that matter). And because TikTok is still relatively new, there’s an opportunity to get in on the ground floor with influencer partnerships.

When partnering with an influencer, it’s important to make sure that their values align with your brand. You should also consider the size of their following–while micro-influencers can be just as effective (if not more so) than those with millions of followers, they may not have the reach you’re looking for.

Step 4: Use TikTok Ads

TikTok offers several different ad formats, so you can choose the one that best fits your goals and budget. In-feed ads are the most popular type of TikTok ad, and they appear in users’ feeds just like any other video.

There are also brand takeovers, which are full-screen ads that appear when users open the app. And last but not least, there are native ads, which are videos that are incorporated into TikTok’s explore page.

No matter what type of ad you choose, the important thing is to create creative and compelling content that resonates with your target audience.

Marketing your small business on TikTokdoesn’t have to be complicated or expensive. By following the tips in this guide, you can start reaching a whole new audience and driving real results for your business.

10 TikTok Marketing Tips From the Pros

As one of the fastest-growing social media platforms, TikTok has become a go-to marketing tool for businesses of all sizes. Whether you're just getting started on TikTok or you're looking to step up your game, these 10 tips from the pros will help you get the most out of your TikTok marketing efforts.

1. Start with a plan.

Before you start creating content, it's important to have a plan in place. Decide what kind of content you want to create, who your target audience is, and what kind of message you want to communicate. Once you have a clear vision for your TikTok marketing campaign, you'll be able to create more effective and engaging content.

2. Keep it short and sweet.

TikTok followers are known for their short attention spans, so it's important to keep your videos short and sweet. Aim for videos that are 15 seconds or less, and make sure to pack them with interesting visuals and catchy music. If you can tell a story in just a few seconds, you're more likely to hold your audience's attention.

3. Be creative with your content.

There's a lot of competition on TikTok, so you'll need to be creative if you want your videos to stand out. Think outside the box when coming up with ideas for your videos, and don't be afraid to experiment. If you can make your videos unique and interesting, you'll be more likely to capture users' attention.

4. Use hashtags wisely.

Hashtags are a great way to reach new audiences on TikTok, but it's important to use them wisely. Don't stuff your videos with too many hashtags, and make sure they're relevant to your content. If you use too many irrelevant hashtags, you could end up being banned from the platform.

5. Pay attention to trends.

TikTok is all about following trends, so it's important to pay attention to what's popular on the platform. There's no need to force your content into a trend that doesn't fit, but if you can find a way to incorporate popular trends into your videos, you'll be more likely to reach a wider audience.

7. Use engaging visuals.

Since TikTok is all about visuals, it's important to use engaging and eye-catching visuals in your videos. If your videos are boring or poorly made, users are unlikely to stick around for long. Make sure your videos are high-quality and visually appealing, and you'll be more likely to keep users engaged.

8. Use popular music.

Music is a big part of the TikTok experience, so it's important to use popular and catchy songs in your videos. If you can find a way to incorporate popular songs into your videos, you'll be more likely to reach a wider audience. Just make sure you don't use copyrighted music without permission, or you could get banned from the platform.

8. Collaborate with other users.

One of the best ways to reach new audiences on TikTok is to collaborate with other users. Find users who create content that's similar to yours, and see if they're interested in collaborating. This can help you reach a whole new group of people who might be interested in your content.

9. Host a contest or giveaway.

Contests and giveaways are always popular on social media, and TikTok is no exception. If you host a contest or giveaway on TikTok, you can encourage users to follow you and share your videos with their friends. This is a great way to quickly grow your audience and get more people interested in your content.

10. Track your progress.

It's important to track your progress when you're using TikTok for marketing purposes. Pay attention to how many views and likes your videos are getting, and see if there's anything you can do to improve your results.