The Ultimate Small Business Guide to Marketing on TikTok

If you’re a small business owner, you know that marketing is essential to your success. And in today’s digital age, there’s no shortage of platforms and strategies to choose from. But with so many options, it can be difficult to know where to start.

That’s why we’ve put together this ultimate guide to marketing your small business on TikTok. With over 800 million active users worldwide, TikTok is one of the most popular social media platforms today. And it’s not just for Gen Zers–according to a recent study, TikTok is the fastest-growing social media platform among adults in the US.

Step 1: Create Compelling Content

As with any social media platform, the key to success on TikTok is creating compelling content. And that means understanding what kind of content performs well on the platform.

Generally speaking, the most popular TikTok videos are those that are creative, funny, and relatable. But there’s no one-size-fits-all formula–the best way to figure out what works for your business is to experiment and see what resonates with your audience.

Step 2: Use Hashtags and Challenges

Another great way to increase the reach of your TikTok videos is to use hashtags and participate in challenges. Hashtags help users find the content they’re interested in, and they’re a great way to get your videos in front of a larger audience.

And when it comes to challenges, TikTok is full of them. From dance challenges to Lip Sync Battles, there’s no shortage of opportunities to get creative and have some fun with your content.

Step 3: Partner with Influencers

Influencer marketing is a great way to reach a larger audience on TikTok (or any other social media platform, for that matter). And because TikTok is still relatively new, there’s an opportunity to get in on the ground floor with influencer partnerships.

When partnering with an influencer, it’s important to make sure that their values align with your brand. You should also consider the size of their following–while micro-influencers can be just as effective (if not more so) than those with millions of followers, they may not have the reach you’re looking for.

Step 4: Use TikTok Ads

TikTok offers several different ad formats, so you can choose the one that best fits your goals and budget. In-feed ads are the most popular type of TikTok ad, and they appear in users’ feeds just like any other video.

There are also brand takeovers, which are full-screen ads that appear when users open the app. And last but not least, there are native ads, which are videos that are incorporated into TikTok’s explore page.

No matter what type of ad you choose, the important thing is to create creative and compelling content that resonates with your target audience.

Marketing your small business on TikTokdoesn’t have to be complicated or expensive. By following the tips in this guide, you can start reaching a whole new audience and driving real results for your business.